WHITE AND SALT
Social Media
Email Campaigns
What we manage…
THE PROBLEM
White and Salt is a creative studio specializing in thoughtfully minimal, timeless design solutions for forward-thinking brands. They are unique in that they also offer courses to educate graphic designers, so they are using social media to target two client bases. Owner and design lead, Jenna Johnson, began working with us in April 2022 for social media management and email marketing. She was hoping to use social media to generate leads for White and Salt’s design services and convert more course sales per week. Because of their two-pronged business model, their social media strategy and content had to provide value to both audiences without alienating the other.
The Solution
To help White and Salt achieve their business goals we created a comprehensive custom social media strategy that targeted both customer bases. Within their first 3 months with COCO we increased their organic KPIs through value-driven, educational content that appeals to both the small business owner and the designer. Our partnership has also led to a large growth in client inquiries, course sales, and consistent engagement rate.
Working with COCO has been game changing! Such a relief knowing that my social content is taken care of and generating leads/sales in the background. Instagram has always been a big revenue driver for my business so I was always scared of giving up the control but the team at Coastal Collective puts so much care and attention to detail into their content, creative ideas and making sure the brand is represented perfectly, that my brand has actually upleveled since hiring them. If you’re thinking about hiring them, DO IT. You will have no regrets and I am 100% positive that you will see your investment back ten fold!
-WHITE AND SALT