STANDOUT: SOCIAL MEDIA MANAGER SCHOOL
four free agency-changing workshops An in-depth curriculum for social media managers looking to build a booked-out social media agency, developed by an actual working agency (AKA we know what we teach works).
Looking to start or scale an incredible, booked-out social media agency? Start here. A culmination of our top 4 workshops that solve for the biggest pain points we see social media managers facing - all for free.
Here is what you can expect (the syllabus):
Whether you are an aspiring social media manager, or already running your agency,✓ 4 value packed workshops that speak to the top pain points we hear, with tailored education to support exactly where you are in your business.
✓ Over 2 hours of content taught by COCO founder & CEO, Brook Apffel, a self-taught, self-funded, 7-figure agency owner who started with a biology degree, a laptop, and a dream.
✓ Daily emails packed with tips that will quite literally change the way you run your business. We are out here looking for high open rates, which means every email we sent you will be jam packed with tips and tricks we wish we knew earlier.
THE FOUR FREE WORKSHOPS
YOU’LL GET ACCESS TO:
(Take one or take them all)
01
How to Attract, Sign & Retain Clients
02
How to Build a Social Media Agency
03
How to Raise Your Rates as a SMM
04
How to Earn Six Figures as a SMM
INSIDE STANDOUT:
SOCIAL MEDIA MANAGER SCHOOL
You’ll get free access to 4 comprehensive workshops that cover each part of your SMM journey, from start to scale.
01
How to Attract, Sign & Retain Clients
Fill your client roster (even from if you’re starting from scratch) with clients you will actually enjoy working with. Learn from our booked out digital marketing agency with over 80K on retainer each month.
02
How to Build a Social Media Agency
Learn the pros and cons of building an agency, what it actually takes, and how to hire a team and build a culture that attracts.
03
How to Raise Your Rates as a SMM
Learn what you should be charging as a social media manager, when to raise your rates, and how to do it the right way (so you don’t lose all your clients).
04
How to Earn Six Figures as a SMM
Learn what it takes to be a social media manager, what you should charge, how to start your social media management business, and how to earn six figures, even if you’re in your first year.
This is for you if…
-
Fill your client roster (even from if you're starting from scratch) with clients you will actually enjoy working with. Learn from our booked out digital marketing agency with over 80K on retainer each month.
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Learn the pros and cons of building an agency, what it actually takes, and how to hire a team and build a culture that attracts.
-
Learn what you should charging as a social media manager, when to raise your rates, and how to do it the right way (so you don't lose all your clients).
-
Shift your mindset and start attracting high-value clients that you are * actually * excited to work with. Move from quantity to quality in your client roster so you can actually emjoy your work.
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Get a behind-the-curtain look at the exact systems we use as a booked-out social media agency. We know our systems work, because we use them every single day.
AS A SOCIAL MEDIA MANAGER, THE MATH IS MATHING
you deserve to earn WHAT YOUR TIME IS WORTH4
CLIENTS PER MONTH
x
$2700+
PER MONTH RETAINER FEE
=
$10,800
REVENUE PER MONTH
STANDOUT:
SOCIAL MEDIA MANAGER SCHOOL
WHAT IF YOU…
Were able to identify the cracks in your business foundation so you could create solid ground for signing and retaining high-value clients.
Knew how to develop and implement social media strategy that got these clients insane results so they stuck around.
Felt confident in raising your rates so that you were able to manage fewer clients on a higher retainer while working only about 25 hr a week making six figures+ a year.
Understood the financials of your business so you could confidently scale without sacrificing your take-home page or jeopardizing your growth potential.
Left freelancing behind and built a dream team so you could focus on the things you love about social media management and delegate the rest (ehh umm community engagement we’re looking at you)
Had the systems and tools so your business was organized, profitable, and getting multiple, high-value inquiries every week.
So, what makes us the experts?
96%
RETENTION RATE
$80k/mo
PER MONTH RETAINER FEE
10-15/mo
HIGH VALUE CLIENT INQUIRIES
We learned the hard way to reach these numbers, so you don’t have to.
“
When I first discovered Brooke and COCO, I was burn-out and feeling resentful toward my business and clients. The reason? I wasn’t charging enough. I am so thankful to Brooke and this course for being the catalyst for my price changes.
BUT DON'T JUST TAKE OUR WORD FOR IT
THE social media manager school IS AMAZING,“
I’ve been a social media manager for quite some time, but it wasn’t until this course that I was finally able to feel confident enough to seek out more clients and do this full time rather than just see it as a hobby/side hustle! That confidence in what I do and bring to the table is priceless!
“
Also; thanks to you I am currently mapping out a second 6 month contract with a $2,000+ increase in deliverables/services [including FB ads YAY] and about to hire onto my team.
Incredibly terrified, overwhelmed & GRATEFUL for you.
“
This course has been a life-saver as I have navigated the transition from social media as a side hustle - to social media management paying the bills.
A Note from Our Founder
Brooke Appfel, CEO & Founder of cocoI remember when I first started out as a social media manager and all I did was undercharge. I struggled so badly with imposter syndrome because I didn’t have a marketing degree, that I felt lucky that anyone would want to hire me at all.
So I charged them $500 a month. Eventually I was working *constantly* and felt like my clients overstepped boundaries, didn’t trust my work, and asked for more than the scope of work on a weekly basis (“can you update the home page of our website real quick?”) But I didn’t have a marketing degree (or the confidence and know-how to be a kick-ass social media manager). So I became burnt out, discouraged, and one by one my clients dropped off.
I clearly remember sitting on my bed after a client had called me letting me know they “didn’t need my services anymore” and the tears started welling up. How the heck was I supposed to find clients that actually valued social media management?
How do I get them results that actually changes their business? How can I sign clients who are ready to invest in social media management? How do I kick imposter syndrome to the curb and feel confident in what I was doing? How do I literally rebuild my client roster from scratch, but with clients that I actually *want* to work with? How can I build an agency from home, with three young kids, and make sure my life comes first?
I was on a family trip in June Lake when I had a major AHA moment. Up until that point, it was like I had one foot in and one foot out with my business. And I KNEW I needed to stop constantly doubting myself and my services and actually go ALL IN.
From that point on, I was determined to build the social media agency of my dreams. Regardless of mistakes, hiccups, losing clients…I was going to be ALL IN and find the systems, tools, and strategy that actually worked. And a few years, courses, trainings, mistakes, trial and errors later…
I have a booked-out digital marketing agency that brings in $80,000 in revenue every single month
We get 10-15 high value client inquiries every single month with clients we align with
I have a dedicated, amazing, fully remote team that get our clients incredible results so I can focus ON the business, not in it.
I get to work 25-ish hours a week from anywhere I want, doing what I love
And now, I have helped over 500 social media managers do the EXACT same thing in their businesses. Learn from an actual working agency and fast track your business.