PAID ADS MASTERCLASS
THE ALL NEWThe blueprint to running paid social ads with strategy, intention, and a high ROAS. Designed for any business owner wanting to feel confident in their skills of developing and implementing a strong paid strategy — covers paid ad development and strategy for META, Pinterest, and TikTok.
What if you had the strategy and skills to run paid ads that got incredible results?
Maybe you…
Have clients that are wanting to take advantage of paid ads, but you don’t feel confident enough in your skills to offer this as a service
Feel confused and overwhelmed about the setup and platform of Meta Business Suite and have settled for “boosting” posts
Want to leverage the power of Paid Ads for your business so you can sell a product, get warm leads, build an email list…
Are ready to take your social media agency to the next level with an entirely new service that will have your clients lining up to add this into their contract
What if you…
Were confident with the ins and outs of META Business Suite, Pinterest Ads Manager, and TikTok Ads Manager
Knew the how and the why behind paid ads, allowing you to achieve basically any business goal faster
Could add an entirely new service offering to your client roster
Knew how to build out customer journey’s supported by organic and paid social for lower conversion rates and higher ROI
I clearly remember back when…
That the entire idea of paid ads overwhelmed me (have you seen the META business suite?). I honestly thought the “Boost Post” button was my only option, so I would throw $20 at a few posts in hopes that it would do something. And I was left with nothing but a few extra comments. Instead of getting a result that actually impacted my business, I got slightly increased reach on a single post and absolutely zero ROI. I wanted to sell more courses, I wanted more client leads, I wanted actual results from our ad spend…and I was left with nothing but frustration.
I understood that paid ads had to have power, but I didn’t know the strategy behind them (or how to even set them up). So instead of settling for the lackluster boost button, I decided I would learn everything I could about paid ads. It took years (and a lot of ad spend) but knowing how to develop and implement a paid ad strategy has been a game changer for our agency. Not only can we achieve our business goals faster, but we have doubled our revenue by offering this as a service to clients.
The most powerful brand ecosystems are supported with strategic, intentional touch points — and the most powerful brands use paid ads to help them achieve those touch points faster. Knowing how to set up an ad campaign is one thing, understanding the strategy behind paid ads is another. Learn both in our all new paid ads masterclass.
HEAR THE HYPE BEHIND OUR COCO COURSES…
Upon enrollment, you will have immediate access to all course content, including…
5+ hours of self-paced content broken down into bite sized lectures that will teach you the strategy AND implementation of paid ads on Facebook, Instagram, Pinterest, and TikTok
Our Paid Ad strategy template
Access to our private course community group
Lifetime access to the course!
Access to us! We want to see you succeed so bring us your questions.
The course breakdown
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The setup and overview of the social paid ads platforms (Meta, Pinterest, TikTok)
How to install the META pixel, Pinterest tag, and TikTok pixel and add your standard events
Paid ad strategy development, ad budgets, and the marketing funnel
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The META Business suite
Selecting a campaign objective
Buying types and auction ad strategies
Target audiences
Ad creative, placements, and copy
Testing and optimizing ads on META
Reporting on META
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Pinterest ads manager
Choosing your Pinterest campaign objective
Pinterest audiences
Pinterest creative options
Pinterest reporting
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TikTok ads manager
TikTok campaign objectives
TikTok Split testing and budget
TikTok audiences
TikTok creative selection
TikTok testing and reporting
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Ad agency basics
Ad process
Client acquisition
Pricing and proposals
Client onboarding
Strategy development
Ad implementation
Reporting for clients
This course is for you if:
You are a social media manager wanting to offer a sought after, high-revenue producing service in just a few hours a month
You are a paid ad manager looking for better systems in your agency and a refreshed perspective on strategy
Your are a business owner who is tired of boosting posts with no results and are looking to take control of your paid ads
You are wanting to learn the strategy and implementation of paid ads across multiple social platforms so you can have a better supported customer journey (and better ROI)
Meet the teacher
Hi! I’m Brooke, founder and CEO of Coastal Collective. I’ve been in the digital marketing field for over 9 years and have managed thousands of paid ad campaigns for both COCO and our clients. I remember the first time being on the META ads platform (Facebook business manager back in those days) and feeling so overwhelmed and unsure how to even set up an ad, let alone do it with strategy.
Fast forward a few years, lots of trial and error, hours spent learning the platform and capabilities, and I know have the know how and the confidence to develop and implement paid ads that get really good results.
Whether a client is looking for more website traffic, to build their email list, or sell a product I love getting to build out a strategy unique to their goals and then use that strategy to helps them reach those goals, quickly.
And now I get to show you how! Whether you are a business owner wanting to run your own ads, or you’re a social media manager wanting to expand your service offerings, paid ads have endless benefits for your business, and I show you everything I know inside this course. See you inside!
THE HYPE BEHIND COCO COURSES…
Join the masterclass
And get the confidence to run paid ads that get results
SAVE OVER $200 BY PAYING IN FULL!
5+ hours of self-paced content broken down into bite sized lectures that will teach you the strategy AND implementation of paid ads on Facebook, Instagram, Pinterest, and TikTok
Our Paid Ad strategy template
Our ad systems and structure
Get our agency proposal template and pricing guide
Access to our private course community group
Lifetime access to the course!
Access to us! We want to see you succeed so bring us your questions
BONUS! Get access to our Don’t Just Post, Profit and learn the organic strategy to best support your paid ads
One Payment Of
$1499
5+ hours of self-paced content broken down into bite sized lectures that will teach you the strategy AND implementation of paid ads on Facebook, Instagram, Pinterest, and TikTok
Our Paid Ad strategy template
Our ad systems and structure
Get our agency proposal template and pricing guide
Access to our private course community group
Lifetime access to the course!
Access to us! We want to see you succeed so bring us your questions
BONUS! Get access to our Don’t Just Post, Profit and learn the organic strategy to best support your paid ads
THREE PaymentS Of