THE ALL NEW

THE SOCIAL MEDIA MANAGER MASTERCLASS

The everything you need to know course that will show you exactly how to start and scale a sought-after social media agency — developed and taught by Coastal Collective Marketing’s CEO Brooke Apffel.

What if you could build a booked-out social media agency that allowed you to work from anywhere in the world (while also making 6+ figures every year)?

Maybe you…

  • Are a current social media manager but you seem to only attract *really* low budget clients that aren’t actually ready for social media management.

  • Want to become a social media manager but are needing the actual skills to be a social media manager along with the know-how to build and run an agency.

  • Are wishing you could have an inside look at how a successful social media agency actually does things. How they find clients, send pricing, on-board employees, strategize, create content, get results, read analytics…

  • Need better systems and strategies so that you can hire and build out a team that can create high quality work (without you having to micromanage every detail)

  • Run a successful agency, but you’re wanting to optimize your systems and better support your team so you can step out of working IN your business and focus ON your business

WHAT IF YOU…

  • Had a client roster full of high value clients paying you $2800+ per month for social media management

  • Knew how to develop and implement social media strategy that got these clients insane results

  • Had the strategies and skills to be an incredible, sought-after social media manager as well as the systems and know-how to run and scale a profitable agency

  • Were able to build the team of your dreams so you could focus on only what you love about social media management and delegate the rest (ehh umm community engagement we’re looking at you)

  • Were able to work from wherever you wanted, brought in six figures+ a year, and only worked about 25 hours a week

  • Had the systems and tools so your business was organized, profitable, and getting multiple high value inquiries every week

Learn how to become a thriving social media manager

(without being overwhelmed, undercharging, or always working).

THE COURSE IS AMAZING, BUT DON'T JUST TAKE OUR WORD FOR IT

I remember when I first started out as a social media manager and all I did was undercharge. I struggled so badly with imposter syndrome because I didn’t have a marketing degree, that I felt lucky that anyone would want to hire me at all.

So I charged them $500 a month. Eventually I was working *constantly* and felt like my clients overstepped boundaries, didn’t trust my work, and asked for more than the scope of work on a weekly basis (“can you update the home page of our website real quick?”) But I didn’t have a marketing degree (or the confidence and know-how to be a kick-ass social media manager). So I became burnt out, discouraged, and one by one my clients dropped off.

I clearly remember sitting on my bed after a client had called me letting me know they “didn’t need my services anymore” and the tears started welling up. How the heck was I supposed to find clients that actually valued social media management?

How do I get them results that actually changes their business? How can I sign clients who are ready to invest in social media management? How do I kick imposter syndrome to the curb and feel confident in what I was doing? How do I literally rebuild my client roster from scratch, but with clients that I actually *want* to work with? How can I build an agency from home, with three young kids, and make sure my life comes first?

I was on a family trip in June Lake when I had a major AHA moment. Up until that point, it was like I had one foot in and one foot out with my business. And I KNEW I needed to stop constantly doubting myself and my services and actually go ALL IN.

From that point on, I was determined to build the social media agency of my dreams. Regardless of mistakes, hiccups, losing clients…I was going to be ALL IN and find the systems, tools, and strategy that actually worked. And a few years, courses, trainings, mistakes, trial and errors later…

  • I have a booked-out digital marketing agency that brings in $80,000 in revenue every single month

  • We get 10-15 high value client inquiries every single month with clients we align with

  • I have a dedicated, amazing, fully remote team that get our clients incredible results so I can focus ON the business, not in it.

  • I get to work 25-ish hours a week from anywhere I want, doing what I love

And now, I have helped over 500 social media managers do the EXACT same thing in their businesses with our Social Media Manager Masterclass. This is why I am so excited to share what I have learned…all the systems, tools, strategy, and know-how to help you build a booked out social media agency so you can bypass the crying on your bed in tears with an empty client roster moment. Learn from an actual working agency and fast track your business.

PAST STUDENTS ABSOLUTELY LOVE IT…

The course breakdown

  • Starting your social media management business

    Getting your business license

    Creating your brand

    Developing your website

    What type of social media manager are you?

    A social media manager’s schedule

    How to take time off as a social media manager

    Tips I wish I knew when starting my agency

  • Attracting and signing your ideal client

    Filling your client roster from scratch

    Attracting high-value clients

    Referral program setup

    Raising your rates with current clients

    The step up program

    Discovery call mastery

    Proposal follow up

    How to set up/determine your pricing

    Profitability

    How to send you proposals (get our exact language)

    A walkthrough on all clients systems (on-boarding, communication, content process)

  • Social media strategy mastery

    Social media strategy template

    Walkthrough on a complete strategy by COCO

    Strategy research and development

    Researching the brand and competition

    Audience persona and buyer type identification

    Finding the best platforms for your clients

    Finding your client’s target audience

    Developing content themes that add value

    Smart goals creation

    Content marketing funnel and customer journey development

    Social media strategy client presentation

  • Content creation system

    Developing a content calendar

    Graphic creation featuring Jenna Johnson from WAS

    Mastering content copy featuring Kaitlyn from Copy Uncorked

    Social media marketing funnel

    How to develop a social media strategy campaign

    Managing Reels

    Managing stories

    Pinterest management

    TikTok management

    Content reviewal process (internal and external)

    Revisions and going live

  • Our reporting system

    Key metrics to track

    Weekly optimization

    On-going strategy as a freelancer and as an agency

    How to track and improve important key metrics

    Creating and sending analytic reports

    How to get your clients better results

    Get our *incredible* reporting template

    Elevating your strategy offerings as you grow your agency

  • When it’s time to scale from freelancer to agency

    Agency structures and transitions

    The hiring process

    Employees vs. Freelancer and what is best for you

    Staying profitable as an agency

    Leadership and personal development

    Delegation and roles

    Payroll - salary vs. hourly

    Accounting tips

    Tools we use

  • Lifetime access, even as we make updates to it (we update it yearly to make sure you have the latest and greatest info)

  • All of our systems and templates (Social Media Strategy template, Onboarding questionnaires, Reels/TikTok prompt template, Proposal language, Reporting template, and more!)

  • The most incredible, supportive private Facebook community of over 500 social media managers where you can brainstorm and ask all your questions

  • Access to us! We want to see you succeed so bring us your questions. Our CEO, COO, Strategists, and Social Media Managers are all apart of our course group so you can get customized support.

Upon enrollment, you will have immediate access to all course content, including…

Let’s look at the math

COURSE INVESTMENT: $1995
STARTING RETAINER FEE FOR SOCIAL MEDIA MANAGER PER CLIENT: $2700/MONTH
4 CLIENTS PER MONTH X $2700/MONTH = $10,800 A MONTH

Instead of focusing on getting as many clients as you can and charging only what they can afford, we’re teaching you how to build a profitable business around ideal clients. We’re showing you exactly how to attract and book high-value clients so you can produce high-value work. Work less, earn more, and create better. It’s a win/win for everyone.

This course is a good fit for:

  • Brand new social media managers who are looking to skip the DIY learning process and fast-track their business

  • You have an established social media agency but you are wanting more streamlined systems so you can support your team and scale your revenue.

  • Freelance social media managers who are wanting the strategies and systems that elevate their agency so they can stand out

  • Social media managers who seem to only attract low budget clients that have no creative assets and no real budget for social media management

  • Social media managers of any level looking for systems, tools, strategies, and the know-how that a booked-out social media agency uses every single day (we aren’t just an educational resource or a business only selling courses. Our main income comes from *actual* clients so you know our systems work because we prove they do on the daily)

SOME MORE AMAZING REVIEWS BECAUSE WE LOVE’EM…

Join the masterclass and build a sought-after social media agency

(and make your investment back plus some with one month’s retainer for one client)

SAVE OVER $200 BY PAYING IN FULL!

Instant access to all 6 modules (about 8+ hours of content)

Social media strategy template, reporting template, Reels/TikTok prompt template, proposal language, and more!

Bonus guest trainings by Jenna from WAS and Kaitlyn from Copy Uncorked

Our exact proposal language and pricing

Access to private FB community group of over 500 social media managers

Lifetime access to the course

The digital course workbook 

One Payment Of

$1995

Pay for the course over three months

Instant access to all 6 modules (about 8+ hours of content)

Social media strategy template, reporting template, Reels/TikTok prompt template, proposal language, and more!

Bonus guest trainings by Jenna from WAS and Kaitlyn from Copy Uncorked

Our exact proposal language and pricing

Access to private FB community group of over 500 social media managers

Lifetime access to the course

The digital course workbook 

Three Payments Of

$740

Not quite ready to jump in?

Here are some free trainings you might like (Hint: get a discount on our masterclass inside)