School Is In Session VIP — Coastal Collective

A SPECIAL OFFER FEATURING OUR SOCIAL MEDIA MANAGER MASTERCLASS

SCHOOL IS IN SESSION

Lifetime access to our Social Media Manager Masterclass plus only-offered-once-a-year extras all for $400 off the cost of the course alone. Get access to our exclusive 3 month group coaching, limited COCO merch bundle, and a course workbook. Space is extremely limited.

enroll now

What if you could build a booked out social media management business that allowed you to work from anywhere while making six figures plus every year?

Maybe you…

Are a current social media manager but you seem to only attract *really* low budget clients that aren’t actually ready for social media management.
Want to become a social media manager but have no idea where to start or who would even want to work with you.
Are just wishing you could have an inside look at how a successful social media agency actually does things. How they find clients, send pricing, on-board, strategize, create content, get results, read analytics…
Need better systems and strategies so that you can build out a team and actually scale your business.

WHAT IF YOU…

Had a client roster full of high value clients paying you $2500+ per month for social media management
Knew how to develop and implement social media strategy that got these clients insane results
Were able to build the team of your dreams so you could focus on only what you love about social media management and delegate the rest (ehh umm community engagement we’re looking at you)
Were able to become a thought leader in the industry and build an agency that stood apart from the rest
Had the systems and tools so your business was organized, profitable, and getting multiple high value inquiries every week

Learn how to build a thriving social media agency

and get the close support of our group coaching to scale even faster

Sign me up

A FEW REVIEWS FROM INCREDIBLE STUDENTS

I remember when I first started out as a social media manager and all I did was undercharge. I struggled so badly with imposter syndrome that I felt lucky that anyone would want to hire me at all.

So I charged them $500 a month. Eventually I was working *constantly* and felt like my clients overstepped boundaries, didn’t trust my work, and asked for more than the scope of work on a weekly basis. But I didn’t have a marketing degree (or the confidence and know-how to be a kick-ass social media manager). So I became burnt out, discouraged, and one by one my clients dropped off.

I clearly remember sitting on my bed after the last one had called me letting me know they “didn’t need my services anymore” and the tears started welling up. How the heck was I supposed to find clients that actually valued social media management?

How do I really get them results they are blown away by? How can I actually charge what my time was worth? How do I kick imposter syndrome to the curb and feel confident in what I was doing? How do I literally rebuild my client roster but with clients that I actually *want* to work with?

I was on a family trip in June Lake when I had a major AHA moment. Up until that point, it was like I had one foot in and one foot out with my business. And I KNEW I needed to stop constantly doubting myself and my services and actually go ALL IN with my business.

From that point on, I was determined to build the social media agency of my dreams. Regardless of mistakes, hiccups, losing clients…I was going to be ALL IN and find the systems, tools, and strategy that actually worked. And a few years, courses, trainings, mistakes, trial and errors later…

I have a booked-out digital marketing agency that brings in $40,000 in revenue every single month
We get 5-10 high value client inquiries every single month with clients we align with
I have a dedicated, amazing team (feels more like working with my best friends) that allow me to only work on the things in my business that I really enjoy
I get to work 20-ish hours a week from anywhere I want, doing what I love

And now, I have helped over 350 social media managers do the EXACT same thing in their businesses with our Social Media Manager Masterclass. This is why I am sooooo excited to share what I learned…all the systems, tools, strategy, and know-how to help you build a booked out social media agency so you can bypass the crying on your bed in tears with an empty client roster moment.

sign me up

PAST STUDENTS ABSOLUTELY LOVE IT…

The course breakdown

Starting your social media management business
Getting your business license
Creating your brand
Developing your website
What type of social media manager are you?
A social media manager’s schedule
How to take time off as a social media manager
Finding and getting your ideal client
Filling your client roster from scratch
Attracting high-value clients
Referral program setup
Rocking a discovery call
Proposal follow up
How to calculate a retainer fee
How to send you proposals (get our exact language)
A walkthrough on all clients systems (on-boarding, communication, content process)
Social media strategy mastery
New social media strategy template
Walkthrough on a complete strategy by coco
Strategy research and development
Researching the brand and competition
Finding the best platforms for your clients
Finding your client’s target audience
Developing content themes that add value
Smart goals creation
Social media strategy client presentation
Content creation system
Developing a content calendar
Graphic creation featuring jenna johnson from white & salt
Mastering content copy featuring kaitlyn from copy uncorked
Social media marketing funnel
How to develop a social media strategy campaign
Managing reels
Managing stories
Pinterest management
Tik tok management
Revisions and going live
Our reporting system
Key metrics to track
Weekly optimization
On-going strategy as a freelancer and as an agency
How to track and improve important key metrics
Creating and sending analytic reports
When it’s time to scale from freelancer to agency
Agency structures and transitions
Delegation
The hiring process
Employees vs. Freelancer and what is best
Hours and tasks tracking
Leadership and personal development
Delegation
Payroll - salary vs. hourly
How to stay profitable each month
Accounting tips
Tools we use

Sign up now

Lifetime access to our Social Media Manager Masterclass, even as we make updates to it
All of our systems and templates (Social Media Strategy template, Reels prompt template, Proposal language, Reporting template, and more!)
Limited COCO merch bundle
Private Facebook community of over 400 social media managers
Exclusive invite to a 3 month group coaching program led by our founder Brooke Apffel

Upon enrollment, you will have immediate access to all course content, including…

Let’s look at the math

SCHOOL IS IN SESSION INVESTMENT: $1099 VIP PRICING

STARTING RETAINER FEE FOR SOCIAL MEDIA MANAGER PER CLIENT: $2200/MONTH

4 CLIENTS PER MONTH X $2200/MONTH = $8800 A MONTH

Instead of focusing on getting as many clients as you can and charging only what they can afford, we’re teaching you how to build a profitable business around ideal clients. We’re showing you exactly how to attract and book high-value clients so you can produce high-value work. Work less, earn more, and create better. It’s a win/win for everyone.

Enroll today

School is in Session is for:

Brand new social media managers who are looking to skip the DIY learning process and fast-track their business
Established social media managers who are wanting to build out a team, delegate, and work less. AKA agency owners ready to scale to the next level
Social media managers of any level looking for systems, tools, strategies, and the know-how that a booked-out social media agency uses every single day (we aren’t just an educational resource or a business only selling courses. Our main income comes from *actual* clients so you know our systems work because we prove they do on the daily)

enroll today

SOME MORE AMAZING REVIEWS BECAUSE WE LOVE’EM…

What will the group coaching like?

This offering is limited to 50 spots to keep our group coaching sessions close knit. We will have 3 total coaching sessions hosted on Zoom over the course of 3 months. Sessions will be schedule based on the majority of the groups availability. All sessions will be recorded.
Once you enroll, you’ll be given access to our coaching questionnaire which will help me define the topics that will be covered in each session. I will also be leaving plenty of time for a Q+A.
These coaching sessions will be focused on getting your agency to the next level. My goal will be to take a look at each of your agency’s and figure out action items to scale. I will be focusing these sessions on brand analysis, leadership, profitability, and building a team to last.

enroll today