SCHOOL IS IN SESSION

The once a year offering that gives you lifetime access to our Social Media Manager Masterclass plus 3 months of group coaching, a digital course workbook, and exclusive COCO merch. Space is limited. Enrollment now open!

What if you had the blueprint to build a booked-out, high value social media agency plus three months of coaching from an actual working agency so you had the support you needed to scale?

Peek the merch bundle…

Maybe you…

  • Are a current social media manager but you seem to only attract *really* low budget clients that aren’t actually ready for social media management.

  • Want to become a social media manager but are needing the actual skills to be a social media manager along with the know-how to build and run an agency.

  • Are craving the support from group coaching — imagine having a place to ask your questions in REAL time, plus answers from someone who actually runs a social media agency

  • Are wishing you could have an inside look at how a successful social media agency actually does things. How they find clients, send pricing, on-board employees, strategize, create content, get results, read analytics…

  • Need better systems and strategies so that you can hire and build out a team that can create high quality work (without you having to micromanage every detail)

  • Run a successful agency, but you’re wanting to optimize your systems and better support your team so you can step out of working IN your business and focus ON your business

WHAT IF YOU…

  • Had a client roster full of high value clients paying you $2800+ per month for social media management (for a single platform)

  • Knew how to develop and implement social media strategy that got these clients insane results

  • Had the strategies and skills to be an incredible, sought-after social media manager as well as the systems and know-how to run and scale a profitable agency

  • Were able to build the team of your dreams so you could focus on only what you love about social media management and delegate the rest (ehh umm community engagement we’re looking at you)

  • Were able to work from wherever you wanted, brought in six figures+ a year, and only worked about 25 hours a week

  • Had the systems and tools so your business was organized, profitable, and getting multiple high value inquiries every week

“How is this different from the Social Media Manager Masterclass?”

It’s the Social Media Manager Masterclass but better. You get instant, lifetime access to the course plus 3 months of group coaching, a digital course workbook, and exclusive COCO merch. This offering is only available once a year, and has extremely limited space. 

it iS AMAZING, BUT DON'T JUST TAKE OUR WORD FOR IT

I remember when I first started out as a social media manager and all I did was undercharge. I struggled so badly with imposter syndrome because I didn’t have a marketing degree, that I felt lucky that anyone would want to hire me at all.

So I charged them $500 a month. Eventually I was working *constantly* and felt like my clients overstepped boundaries, didn’t trust my work, and asked for more than the scope of work on a weekly basis (“can you update the home page of our website real quick?”) But I didn’t have a marketing degree (or the confidence and know-how to be a kick-ass social media manager). So I became burnt out, discouraged, and one by one my clients dropped off.

I clearly remember sitting on my bed after a client had called me letting me know they “didn’t need my services anymore” and the tears started welling up. How the heck was I supposed to find clients that actually valued social media management?

How do I get them results that actually changes their business? How can I sign clients who are ready to invest in social media management? How do I kick imposter syndrome to the curb and feel confident in what I was doing? How do I literally rebuild my client roster from scratch, but with clients that I actually *want* to work with? How can I build an agency from home, with three young kids, and make sure my life comes first?

I was on a family trip in June Lake when I had a major AHA moment. Up until that point, it was like I had one foot in and one foot out with my business. And I KNEW I needed to stop constantly doubting myself and my services and actually go ALL IN.

From that point on, I was determined to build the social media agency of my dreams. Regardless of mistakes, hiccups, losing clients…I was going to be ALL IN and find the systems, tools, and strategy that actually worked. And a few years, courses, trainings, mistakes, trial and errors later…

  • I have a booked-out digital marketing agency that brings in $80,000 in revenue every single month

  • We get 10-15 high value client inquiries every single month with clients we align with

  • I have a dedicated, amazing, fully remote team that get our clients incredible results so I can focus ON the business, not in it.

  • I get to work 25-ish hours a week from anywhere I want, doing what I love

And now, I have helped over 500 social media managers do the EXACT same thing in their businesses with our Social Media Manager Masterclass. This is why I am so excited to share what I have learned…all the systems, tools, strategy, and know-how to help you build a booked out social media agency so you can bypass the crying on your bed in tears with an empty client roster moment. Learn from an actual working agency and fast track your business. Our School Is In Session is one of my favorite offers because it gives you lifetime access to a PROVEN, incredible course plus group coaching for 3 months (not to mention the exclusive COCO merch). ;-) 

PAST STUDENTS ABSOLUTELY LOVE IT…

The Social Media Manager Masterclass Curriculum

  • Starting your social media management business

    Getting your business license

    Creating your brand

    Developing your website

    What type of social media manager are you?

    A social media manager’s schedule

    How to take time off as a social media manager

    Tips I wish I knew when starting my agency

  • Attracting and signing your ideal client

    Filling your client roster from scratch

    Attracting high-value clients

    Referral program setup

    Raising your rates with current clients

    The step up program

    Discovery call mastery

    Proposal follow up

    How to set up/determine your pricing

    Profitability

    How to send you proposals (get our exact language)

    A walkthrough on all clients systems (on-boarding, communication, content process)

  • Social media strategy mastery

    Social media strategy template

    Walkthrough on a complete strategy by COCO

    Strategy research and development

    Researching the brand and competition

    Audience persona and buyer type identification

    Finding the best platforms for your clients

    Finding your client’s target audience

    Developing content themes that add value

    Smart goals creation

    Content marketing funnel and customer journey development

    Social media strategy client presentation

  • Content creation system

    Developing a content calendar

    Graphic creation featuring Jenna Johnson from WAS

    Mastering content copy featuring Kaitlyn from Copy Uncorked

    Social media marketing funnel

    How to develop a social media strategy campaign

    Managing Reels

    Managing stories

    Pinterest management

    TikTok management

    Content reviewal process (internal and external)

    Revisions and going live

  • Our reporting system

    Key metrics to track

    Weekly optimization

    On-going strategy as a freelancer and as an agency

    How to track and improve important key metrics

    Creating and sending analytic reports

    How to get your clients better results

    Get our *incredible* reporting template

    Elevating your strategy offerings as you grow your agency

  • When it’s time to scale from freelancer to agency

    Agency structures and transitions

    The hiring process

    Employees vs. Freelancer and what is best for you

    Staying profitable as an agency

    Leadership and personal development

    Delegation and roles

    Payroll - salary vs. hourly

    Accounting tips

    Tools we use

  • Lifetime access, even as we make updates to it (we update it yearly to make sure you have the latest and greatest info)

  • 3 months of group coaching only available to those who enroll in this year’s School Is In Session. Each session will have its own topic, plus plenty of time for a Q+A.

  • All of our systems and templates (Social Media Strategy template, Onboarding questionnaires, Reels/TikTok prompt template, Proposal language, Reporting template, and more!)

  • The most incredible, supportive private Facebook community of over 550 social media managers where you can brainstorm and ask all your questions

  • Access to us! We want to see you succeed so bring us your questions. Our CEO, COO, Strategists, and Social Media Managers are all apart of our course group so you can get customized support.

  • Exclusive COCO merch bundle plus a digital course workbook.

Upon enrollment, you will have immediate access to all course content, including…

Some past agency success stories…

“We took the social media manager masterclass at a time when we were completely bogged down by low paying clients and accounts that didn’t have the resources to be successful. We were in a terrible cycle of taking on accounts that didn’t build our portfolio and then struggled to get the accounts we really dreamed of. Taking Brooke’s course not only empowered us to raise our prices and standards for clients, but also gave us the tools to be confident in the marketing services we provide. Definitely take this course— we’ve doubled our agency’s revenue since we jumped in.“ - @risingtidesocial

“I literally saved money for about a year to buy your course because when I found you I was still in school and literally didn't have a dollar to spare haha So the course was my first big investment in my business, and girl... it was worth every cent. 

I made the money I invested back after not even a month. It gave me so much confidence to start charging what I deserve, and a loooot of knowledge about real strategies. It opened my eyes to so many things, especially to the areas of my business I was lacking and the reason why I was only attracting clients who were not ready for social media. It was a game changer to my business and I can't thank you enough.” - @epicbluesocial

“I am so so grateful for COCO’s Social Media Manager Masterclass. I’ll admit, I was very hesitant at first because there are sooooooo many courses out there, but I just had a gut feeling that this would be a worthwhile investment. Since finishing the course, I’ve been able to streamline and elevate my client experience, and have secured multiple high value clients. I feel beyond confident in myself and my abilities. SO happy I trusted that gut feeling.” - @firstrodeocreative

Let’s look at the math

INVESTMENT: $1600
STARTING RETAINER FEE FOR SOCIAL MEDIA MANAGER PER CLIENT: $2700/MONTH
4 CLIENTS PER MONTH X $2700/MONTH = $10,800 A MONTH

Instead of focusing on getting as many clients as you can and charging only what they can afford, we’re teaching you how to build a profitable business around ideal clients. We’re showing you exactly how to attract and book high-value clients so you can produce high-value work. Work less, earn more, and create better. It’s a win/win for everyone.

This School is in Session is a good fit for:

  • Brand new social media managers who are looking to skip the DIY learning process and fast-track their business

  • Established social media agency owners who are wanting more streamlined systems so they can support their team and scale their revenue.

  • Freelance social media managers who are wanting the strategies and systems that elevate their agency so they can stand out

  • Social media managers who seem to only attract low budget clients that have no creative assets and no real budget for social media management

  • Social media managers of any level looking for systems, tools, strategies, and the know-how that a booked-out social media agency uses every single day (we aren’t just an educational resource or a business only selling courses. Our main income comes from *actual* clients so you know our systems work because we prove they do on the daily)

  • Anyone who has been eyeing The Social Media Manager Masterclass for some time, but wanted a sign to jump in. THIS is it. 

SOME MORE AMAZING REVIEWS BECAUSE WE LOVE’EM…

Join the School Is In Session and build a sought-after social media agency with the support of an agency who is currently doing what you want to do.

Only 40 spots available, doors will close once full.

SAVE ALMOST $200 BY PAYING IN FULL!

Instant access to all 6 modules (about 8+ hours of content)

3 months of group coaching hosted by COCO CEO Brooke Apffel

Exclusive COCO merch bundle

Social media strategy template, reporting template, Reels/TikTok prompt template, proposal language, and more!

Bonus guest trainings by Jenna from WAS and Kaitlyn from Copy Uncorked

Our exact proposal language and pricing

Access to private FB community group of over 550 social media managers

Lifetime access to the course

Digital course workbook

One Payment Of

$1600

Instant access to all 6 modules (about 8+ hours of content)

3 months of group coaching hosted by COCO CEO Brooke Apffel

Exclusive COCO merch bundle

Social media strategy template, reporting template, Reels/TikTok prompt template, proposal language, and more!

Bonus guest trainings by Jenna from WAS and Kaitlyn from Copy Uncorked

Our exact proposal language and pricing

Access to private FB community group of over 550 social media managers

Lifetime access to the course

Digital course workbook

Three Payments Of

$595