Your quiz results are in! You got 35% Brand Awareness Content, 50% Nurturing Content, 15% Conversion Content!
You’re an influencer looking to increase sales of your own product. Maybe you want to convert warm leads, have your customers to spend more at once, or become return customers. Though your main priority is to sell, notice that 100% of your content is not focused on conversions. The key to getting your audience comfortable spending money with you is trust! That’s why it’s okay to not always be selling in your posts, as long as your post still has one of the following purposes. You will be spending most of your time warming up your audience and building trust, then when you ask them to buy, they’re ready to take action. Just remember, the higher the price point of your product is, the longer it will take for potential customers to move from brand aware to converting.
Brand awareness — This is how you let people know you exist and attract them to your audience. Think about how you stand out in the online space.
Relatable video content that hits on shared experiences of your target audience or universal pain points your product solves.
Memes that mention relatable experiences and pain points of your target customer.
Content that causes your audience to question something.
CTAs asking people to follow for more or share the post.
Content that hits on pain points and the transformation your product can provide.
Polarizing or educational content that highlights your UVP and what makes you different from others on the market.
Social proof like reviews of your product. Create a sense of FOMO by sharing user generated content from people who have purchased your product.
New product launches! Make sure you have a plan to make your audience aware of the new products, see their benefits, and convert them into paying customers.
CTAs asking people to comment or save the post for later.
Nurture — This is where you’ll spend most of your time posting content that is meant to nurture the relationship between you and your audience. What information are you the go-to person for? How can you enrich the lives of your audience through your product?
Convert — Finally, we’ve gotten to the reason you’re here! This is how to call your audience to action and convert them into paying customers.
Focus on selling the transformation your offering provides rather than the service itself. Utilize storytelling in your content whenever you can.
Be sure to include CTAs in your feed content or caption to let your audience know where to purchase. How will they know to buy unless you ask?
Stories are a great place to put links and get more granular about your products. Not only is your most engaged, warm audience on stories, the link sticker also makes it easy to directly purchase.